How to Use Social Media for Small Business Essay - 1229 Words

Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to grow business (Weiss, 2014). The social media maybe cheap but it is not easy to implement. Many small business owners still hesitate to implement it because of lack of knowledge. Small business owners also fear the cost of time to be invested in†¦show more content†¦Listening to existing conversations, learning who and what the customers are talking, and joining the conversations (Hinchcliffe Kim, 2012). In the end, people, friends, customers, and vendors still crave face-to-face commun ication, and small business owners should use social media to accomplish this craving. 2. Have a realistic expectations For a small business to be successful with social media, it is vital to have realistic expectations. Small business owners should not expect that social media is a solution for a failing business. It usually will take some time to develop strong relationships with the customers and audience. In addition, small business owners who are just starting should start small. Small business owners should find out where the customers gather: Twitter Facebook, LinkedIn— or maybe even YouTube (Simonds, 2013). Another way to be successful in using social media is being realistic on the timing of answering or postings comments in the social media. Generally, the best time of the day to check social media is before or after dinner time. This is the typical time when most people check their social media especially for working individuals (Lee, 2014). 3. Use appropriate and effective channels Many of small business owners thinks that they need to be everywhere in social media – this is a mistake. Creating an effective social media does not mean that they need to be in all social mediaShow MoreRelatedModern Technology In Business Essay1571 Words   |  7 PagesTechnology To Improve Small Business Advances in technology over the last couple decades have transformed the way small businesses work and communicate, enabling jobs to be completed faster, more effective and more efficient. Technology offers plenty of opportunities for small businesses to make things like marketing and managing a team easier. Small businesses can implement business technology and level the playing field with larger organizations. A growing number of small businesses rely on technologyRead More1.Area Of Research.. . 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